Brand Update

As an output of our recent strategic review of the business, we are excited to share a significant update regarding the articulation of our brand culture and the behaviours that define Platform Smart. This initiative was not about changing our identity or visual branding; it was about reinforcing the cultural values and behaviours that our customers have come to trust and expect from us.

Our refreshed brand articulation focuses on the cultural aspects that make Platform Smart unique and effective in the technology consulting space. This includes our commitment to a customer-first approach, our ability to mobilize trusted talent, and our dedication to delivering results that align with our customers' strategic objectives.

We’ve concluded that the essence of our brand is that we exist to deliver…

Trusted
Technology
Transformation

Trusted —

Treat the customers’ challenge as your own and act accordingly.

Technology —

The resources, people and tools required to deliver the desired customer outcomes effectively.

Transformation —

The partnership and journey that enables the customers’ businesses to deliver more.

Key Elements of Our Brand Culture

Values are the standards of behaviour that customers expect from Platform Smart people.

1/4

Integrity —

The partnership and journey that enables the customers’ businesses to deliver more.

2/4

Accountability —

Taking responsibility for our work and demonstrating results consistently.

3/4

High Standards —

Upholding a standard where "good enough" is not enough; we aim for excellence in everything we do.

4/4

Trust —

Earning trust in every interaction, every day, ensuring that our customers feel secure in their partnership with us.

Behavioural Traits

The behavioural traits that Platform Smart encourages are those that customers tell us are present in most Platform people.

1/4

Flexible —

Being adaptable and open to change, listening to our customer's needs, and tailoring our solutions accordingly.

2/4

Humorous —

Business is about being human - recognizing the human element in business interactions, and approaching our work with a sense of humility and humour.

3/4

Transparent —

Being open and honest, ensuring that our actions and communications are clear and straightforward.

4/4

Courageous —

Having the courage to challenge the status quo and say no when necessary to maintain our integrity.

What Does This Means for You as a Platform Smart Associate?

As Associates, whether working externally or on-site with customers, you are representing the Platform Smart brand at all times. These guiding principles are meant to inform your interactions and decision-making processes, ensuring that our customers consistently experience the same high level of service and expertise.

This brand articulation is not a straight-jacket but a framework that empowers you to act in ways that reflect our brand's essence. It is about creating meaningful, positive experiences that reinforce why customers choose Platform Smart as their trusted partner.

Moving Forward Together…

We believe that by embracing these cultural values and behaviours, we can continue to differentiate ourselves in the market and build stronger, more meaningful relationships with our customers. For more information about the Platform Smart brand please see the below Platform Smart Brand Manual.

Thank you for being an integral part of this journey.